About Reforce
Powering Projects with Trusted Electrical Solutions
How We Started
Reforce began as a focused electrical trading business built around a simple principle: understand each customer’s requirements before recommending the right solution. Rather than operating only as a product supplier, we built lasting relationships through honest communication, dependable service and practical technical support. As the needs of our customers evolved, we steadily expanded our product portfolio and capabilities to support villas, residential towers, commercial developments, retail spaces, hotels and industrial projects across the UAE.
This progress transformed Reforce into a manufacturer, distributor and system integrator. We began manufacturing floor boxes designed in Germany and produced in the UAE, with customised configurations and finishes available to suit individual project requirements. At the same time, we strengthened our portfolio with trusted electrical products, including switches and sockets, table sockets, connectors, lighting, industrial solutions and UPS systems.
Today, we work closely with developers, consultants, contractors, interior designers, retailers and end users from product selection through project completion. Our team assists with samples, quotations, technical documentation, product compliance, customised solutions and dependable delivery. Although Reforce has grown significantly since its beginning, our purpose remains unchanged: to provide reliable electrical solutions, responsive support and lasting value to every customer.
Who We Work With?
Whether you are a property owner, contractor, architect, consultant, interior designer, retailer, technician, or electrician, Reforce Electricals gives your requirement complete attention.
We bring together the latest electrical innovations, competitive products, trusted global brands, and customized solutions at highly competitive price levels. Our goal is not only to supply electrical products, but to help every customer choose the right solution with confidence, clarity, and long-term value.
Property Owner
Working With Property Owners
We help property owners create distinctive, functional, and future-ready spaces with reliable electrical solutions for lighting, comfort, automation, and long-term performance.
Reforce Electricals takes responsibility at every step to provide:
- Understanding and transparency on the electrical product’s warranty/guarantee and claim procedure
- Clarity on product life cycle to help you stay ahead of costly obsolescence
- Seamless up-gradation of products and technology over a period of time
- Smooth handover of electrical systems to the facility management team
- Records of products/projects through in-house software for future traceability
Working with Consultant & Architect
From creating Project Specifications to elaborating drawings to power up buildings, it requires expertise in electrical engineering. We work closely with architects and consultants to bring their vision and reason together.
We provide:
- Complete product specification: a 360 degree view
- Mandatory test reports
- Previous approvals
- Comparative analysis
- CAD drawings and the specification build-up tool
Consultant & Architect
Interior Designer
Working with Interior Designer
When it’s all about producing comfortable and aesthetically pleasing interiors, we completely understand designer perspective about color, lighting, and material specification. At Reforce Electricals, we remain vigil to change and adapt quickly to change.
We add value by providing:
- Products that meet colour scheme
- Products that meet functionality
- Products that meet latest trends
- Products that stand apart and demonstrate interior designer creativity
- Products that fall into place with whole concept
Working with Contractor
The role of the electrical contractor is vital. We understand the pressure of meeting deadlines, adhering to project specification, and tight budgets. Reforce manages these parameters at all levels from Project Directors, Project Managers, Electrical Engineers, Document Controllers, Procurement Managers, Estimation Engineers, and the Store Keeper.
Reforce empowers contractors by providing them with:
- Project specified products
- Quick samples
- Pre-qualification & Technical Submittals
- Project Compliance
- Value engineering
Contractor
Retailer
Working with Retailer
Life of a retailer revolves around demanding customers, pressure of quick pricing and immediate stock. Here, Reforce experience comes handy and provides:
- Wide product options / products pictures / data sheet
- Quick pricing
- Readily available stock
- Quick delivery
- Marketing tools
Working with Electrician
Reforce Electricals extends its full cooperation to these real ‘Product Managers’ by providing:
- Simple solutions, most suited to their electrical requirement
- Close and constant interaction. No big talks, simple language
- Solution to frequent problems based on ground reality
- Introduction of latest products & installation process
- New project leads
Electrician
Digital Platform
Working with Digital Platform
Active participation in digital platform:
- Just type “Reforce” on your browser and find us on Facebook, LinkedIn, Amazon, Trading, Google, Instagram with complete library of pictures & documents.
- Pay from only where on “stripe”, fully secured payment gateway.
- Amazon
- Tradeling
- Carrefour
Who We Work With?
Whether you are a property owner, contractor, architect, consultant, interior designer, retailer, technician, or electrician, Reforce Electricals gives your requirement complete attention.
We bring together the latest electrical innovations, competitive products, trusted global brands, and customized solutions at highly competitive price levels. Our goal is not only to supply electrical products, but to help every customer choose the right solution with confidence, clarity, and long-term value.
For Property Owners
We help property owners create distinctive, functional, and modern spaces with electrical products that support comfort, safety, lighting, automation, and long-term reliability.
For Contractors
We support contractors with project-specified products, quick samples, pre-qualification documents, technical submittals, compliance support, and value engineering.
For Architects & Consultants
We work closely with architects and consultants by providing complete product specifications, technical datasheets, previous approvals, test reports, comparative analysis, CAD drawings, and specification support.
For Interior Designers
We understand the importance of color, finish, functionality, and concept. Reforce offers products that match design schemes, latest trends, and creative interior requirements.
For Retailers
We support retailers with wide product options, quick pricing, available stock, fast delivery, marketing tools, and trusted electrical product categories.
For Electricians & Technicians
We provide simple, practical, and suitable electrical solutions backed by clear product information, installation support, and close communication.
Manufacturer
We manufacture premium floor boxes designed in Germany and produced in the UAE, with customised configurations and finishes tailored to individual project requirements.
Distributor
We distribute globally recognised electrical brands, combining trusted products with local expertise to deliver reliable solutions across the UAE and international markets.
System Integrator
We integrate smart switches, sockets and automation solutions that enhance convenience, control and energy efficiency across modern homes and workspaces.
Reforce In Numbers
Whether the project is residential, commercial, or industrial, Reforce provides well built electrical solutions backed by product knowledge, strong sourcing, and reliable customer support. With repeat customers across the UAE and international markets, Reforce continues to grow as a trusted name in electrical trading and project supply.