The Company

Reforce Electricals is one of the largest distributors of electrical products in Dubai, UAE. This company is recognized as a top electric equipment supplier in Dubai providing electric and electronic items for Residential, Commercial and Industrial use. As a wholesaler of electrical products, Reforce Electricals, targets to provide the fastest electrical solutions for mega-projects.

With its expertise, excellent customer relationships and customized solutions, Reforce Electricals has grown to become as much as a reputed supplier of electrical products in UAE, as in Qatar, Bahrain, Oman and Kuwait. Reforce Electricals also supply electrical products for retail and projects in Pakistan, Nigeria, Yemen, Iran and Iraq.

Today, as a recognized electrical trader in Dubai, Reforce Electricals represents renowned international brands in the categories of Switches and Sockets, Low Voltage Products, LED Lights, Sensors, Cables, Connectors, Timers, Floor boxes and more. Our wide range of supplies and well-known brands aim to fulfill the complete electrical requirements for every building.

Backed by the quality and service of reputed electrical brands and large inventory of stocks, Reforce Electricals is able to deliver on-time high-quality electrical products in Dubai and across cities. We are proud to be authorized distributors of international brands like Schneider, Legrand, Hager, Scolmore, D link, Davis, Panasonic, PCE, Mennekes, Andeli, Wago, ABB, Indoasian and Himel. If your electrical products are not amongst these, we will be happy to source them exclusively for you enhancing our product range over the coming months.

Within a short span, Reforce Electricals, has proven itself as a major player in Electrical and Electronic industry, serving as a key element in the supply chain from global manufacturers to end users. We are constantly building relationships over sustained quality.

With 8+ Product Families, 8000+Products, 3000+ Contractors/ Installers, 1800+ Retailers, 500 direct Clients/ Architects/ Consultants we are successfully meeting demands of our customers in 12 countries.

While Reforce Electricals is known as the most reliable electrical trading company in Dubai and electrical wholesaler in UAE, it is also a major supplier of electrical products in the GCC. Today the company is a recognized electrical supplier serving UAE and 11 other countries.

If you are looking for an electrical trading company near you, we are here!


Our Strengths

Located in the heart of Dubai’s electrical market in Deira, Reforce Electricals, a wholesaler in electrical supplies, has a strong and secure business relationship with both its Suppliers/Brands and its Buyers/Customers.

Reforce Electricals focuses on:

  • Fast Order Response
  • Latest product launches
  • Thorough product knowledge and its functionality
  • Sourcing specific electrical products not easily found in local markets
  • Understanding of technical drawings
  • Providing best quality and large quantities of products from established brands in every electrical category.
  • Imparting electrical solutions to Build Better, Build Safe

Reforce Electricals have established a robust network with supplier brands from ABB, APC, Andeli, Arteor-Legrand, CLICK, Davis, DLink, Hager, Himel, Indo Asian, Legrand, Mennekes, Panasonic, PCE, Schneider, Scolmore, Seera, and Wago to offer electrical and electronic solutions to meet every demand. We go that extra mile to source the very last electrical item crucial for the completion of your project.

Our wide electrical product range and a well-stocked warehouse help to build our repeat clients.

The Reforce Electricals Product range consists of –

  1. Switches (Metal switches, Keycard switches, Weatherproof switches)
  2. Sockets (USB Sockets, Industrial Plug and Socket)
  3. Sensors (Motion sensors, Ultrasonic Sensors PIR Sensors, Parking Sensors, Weatherproof Sensors, Microwave Sensors)
  4. LED lights and fittings (LED Panels., LED Downlights, Weatherproof LED)
  5. CCTV
  6. Low Voltage Products – UPS, MCB, ELCB, Isolators, Distribution Boards
  7. Structured Cabling, Copper & Fiber (CAT 6 Cable, CAT 6A Cable, CAT 6 Jack Cable)
  8. Floor Boxes
  9. Connectors
  10. Switchgear Components
  11. Isolators (Weatherproof Isolator)
  12. Industrial Plug & Socket
  13. Timers
  14. Waterproof IP Boxes
  15. Insulation PVC Electrical Tapes

MEETING EVERY NEED OF THE CUSTOMER IS OUR STRENGTH and the very foundation of our business.

Reforce Business Models

A) Retail & Distribution Model

Reforce Electricals specialize in Retail & Distribution
of Electrical items. We understand the home consumers need for safe and cost-effective electric products and offer our retailers the best electrical brands to meet this demand. We have a quick response system where major electrical retailers in Dubai, Abu Dhabi, Sharjah, Muscat, Sohar, Manama, Doha and Kuwait city are assured of prompt deliveries. Our team is highly knowledgeable with vast experience in the electrical product market.

B) Project Model

Reforce Project Model is further divided into:

1. Engineering solutions

Reforce has the proficiency in providing Technical Submittals and any project related documents. It has successfully provided technical know how of the latest products for building projects/refurbishing projects. From hotels to educational institutes, from residential buildings to factories, Reforce Electricals has successfully contributed to a large number of mega projects. From Product Samples to bulk timely deliveries, Reforce Electricals has successfully worked its way through specific project requirements for electrical fittings.

We interact closely with Clients, Interior Designers, Consultants, Electrical Contractors, MEP Contractors and Electricians on site.

To name a few projects Reforce Electricals has handled:- 

Blue Water Meraas, Dubai

Emaar Dubai Mall, Dubai

Emaar Rove City Walk, Dubai

Majid Al Futtaim Hotel, Dubai

Sobha Hartland, Dubai

Dubai Metro

Nesto Warehouse, Jebel Ali

Oberoi Hotel, UAE

Yas Island, Abu Dhabi

Ducto Factory, Abu Dhabi

Dubai Aluminium Factory, Abu Dhabi

Open Air Theater, Sharjah

Carrefour, Sharjah

Mariott Hotel, Ajman

New airport, Muscat

City Centre, Oman

Sofitel Hotel, Qatar

College project, Bahrain

24-storey Day Tower, Kuwait

428 Villa Project, Djibouti

University of Lagos, Nigeria

2. Systems Support Model

The Reforce Electricals team works closely with client teams to recognize computer-generated models and designs and efficiently convert it into energy saving electrical solutions. Aligning product information to the specific needs of the customer has facilitated Reforce Electricals to deliver the most-optimum electrical solutions.

3. E-Reforce Model

“e reforce” is digital initiative of Reforce Electricals, for online electrical business, the first of it’s kind to be launched in Middle East.

Reforce Electricals HIGHEST COMMITMENT TO CUSTOMER SERVICE has made it the most reputed company for electrical supplies in UAE, the Gulf countries and beyond.

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